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Thatwhich

Thinking around the box

If you’re a writer who needs to make a living, eventually you might take a job in marketing, as a copywriter. (Don’t get me started on that title. What would one write, if not copy? It’s like calling someone an “art creator” instead of an artist. But I digress.) As a copywriter, you will inevitably be asked to “think outside the box.” The client will make this request as if it were a gift.  Read More 
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